Almost all websites look good on a computer, but when you open them on your phone or tablet, the picture is sad. Blocks moved somewhere, the design looks crooked and askew. To prevent this from happening with your site, you need to make a responsive design. Today we will analyze why it is necessary and how it can be useful.
What is a responsive web design and what is it for?
The adaptability of a website is the ability of a website to be equally correctly and beautifully displayed both on a computer and other devices.
Currently, a huge number of smartphones, tablets, laptops are produced – all of them with different screen resolutions. Therefore, at the stage of site development, you need to lay the possibility of the correct display of information.
If the website is convenient to use from any device, then users will often go to it and linger on it for a long time, which will allow the site to rise in search.
Of course, you can create a separate mobile version for the website, but recently, website owners increasingly prefer responsive design. It is easier and more convenient.
The website design is preserved – blocks, categories, columns – all this remains, but changes its format on the phone a little. The colors and functions of the site work equally on both the computer and the mobile version. Thus, customers will remember your website, it will be convenient for them to use it from any device.
What websites need a mobile version?
Responsive web design is universal for all types of sites. However, in some cases, the site is too large and heavy, which significantly slows downloading on mobile devices.
Also, many users go to the site from their phone to find out some basic information – the address of the company, business hours, whether there is any product in stock. They do not need the whole range of sections of the site, and this will take a very long time to load. The best solution is to copy the computer version of the site, but make it a little easier. The bulk of customers will either call or leave a request from a computer anyway
If you are promoting your website, then the responsive design will help you do it faster. For example, Google introduced Mobile-first indexing. In the search, the first lines display sites adapted for mobile devices.
You can summarize and say that responsive design is a convenient feature for websites of any orientation. It not only makes the site universal for use on any device but also helps to promote it in the search.